I know the work beneath the dashboard
I have handled products, stores, ads, creative feedback, suppliers, support, funnels, and retention. That makes my marketing decisions practical, not theoretical.
Performance marketing - e-commerce growth - AI automation
Tejas Karan
Agrawal
I am a performance marketing and e-commerce growth operator who learned by building real stores, then moved toward AI-first automation because modern marketing teams need people who can execute, test, and systemize at the same time.
My edge is the combination: self-taught digital marketing since 2018, formal Canadian marketing education, 2 crore plus in commerce sales, and current side projects where I ship AI agents and growth systems instead of only talking about them.
Toronto, Ontario - performance marketing, e-commerce growth, Shopify, paid media, AI automation.
portfolio-snapshotgrowth operator
Started self-taught, validated through e-commerce, then formalized the craft in Canada. Now building AI-first marketing systems for the next phase of growth work.
Meta Ads 
Google Ads 
TikTok 
Shopify 
Python 
React 
FastAPI 
PostgreSQL 
Cloudflare 
Astro 
Node.js 
GitLab Meta Ads Google Ads TikTok Shopify Python React FastAPI PostgreSQL Cloudflare Astro Node.js GitLab 2018
Started learning digital marketing hands-on, then kept applying it in real campaigns, content, and commerce work.
2Cr+
Total sales generated after scaling a dropshipping store, selling it to the vendor, and expanding together to four stores.
4
E-commerce stores built and operated across product testing, paid traffic, suppliers, support, and automation.
2
Canadian digital marketing diplomas added on top of years of self-taught execution.
Why I am the right bet.
I am applying for performance marketing, digital marketing, growth, and e-commerce automation roles. The reason I am different is simple: I have lived the full growth loop, from learning ads on YouTube to scaling stores, studying the field formally, and now building AI systems that make marketing execution faster.
I can connect performance with systems
I think in loops: traffic, offer, conversion, retention, reporting, and automation. That is useful for growth teams that want AI-first people, not only media buyers.
I keep learning where the market is going
After years of self-taught execution and two Canadian diplomas, I now build side projects with AI agents, React-based apps, and automation workflows to stay ahead of how marketing teams will operate.
The path.
My story is not a straight resume line. It is a progression: self-taught digital marketing, early jobs, formal study in Canada, e-commerce proof, brand-facing performance work, and now AI-first marketing automation.
01
Dropshipping / Ecom Specialist
Urban Classics Store
June 2023 - Present
India / Remote
Started with one dropshipping store, scaled it, sold it to the vendor, and then helped expand the operation into four stores with paid growth and tighter operations.
- Generated more than 2 crore in total sales across the expanded store portfolio.
- Handled the practical growth loop: product testing, store setup, ad campaigns, supplier coordination, customer support, and conversion feedback.
- Moved repetitive commerce work into automated flows, including post-purchase and WhatsApp-based retention touchpoints.
02
Performance Marketing Specialist
Quickads
October 2025 - March 2026
Texas, United States
Worked inside a performance marketing environment while studying in Canada, contributing to campaign and creative workflows for brands including Udemy and Night Habit.
- Supported paid growth execution where creative, targeting, and reporting had to connect to business outcomes.
- Saw how larger brand workflows operate, which sharpened my interest in AI-first marketing operations and faster testing systems.
03
Digital Marketing Specialist
IndoFolk Wellness
January 2025 - June 2025
India
Supported USA and Canada Shopify launches with paid social strategy, creative coordination, and campaign reporting for wellness commerce.
- Helped launch Shopify stores for North American markets.
- Developed TikTok marketing strategies and worked with designers on performance-oriented ad creative.
- Translated campaign data into actionable changes for better engagement and conversion rates.
04
Content Specialist
CableCommunity
August 2021 - February 2022
Delhi
Owned content, SEO, and social distribution for renewable energy and electric vehicle topics.
- Built a daily blog content strategy to increase traffic and engagement.
- Published technical articles and keyword-rich snippets to strengthen topical authority.
- Executed on-page and off-page SEO while managing social channels that routed readers back to the site.
05
Founder
Rcube Biotech & Energy LLP
November 2020 - August 2021
Gwalior, Madhya Pradesh
Founded an innovation-led venture around Smart Bio-Toilet Bed and Smart Bio-Toilet Chair products for disabled and paralyzed people.
- Took a first-of-its-kind product concept in India from idea into a positioned product with a clear user need and quality-led differentiation.
06
Digital Marketing Executive
Digistreet Infocom Private Limited
January 2019 - June 2020
Greater Noida
Ran social, PPC, SEO, and team execution for a startup focused heavily on real estate lead generation.
- Managed social media and pay-per-click campaigns for lead generation.
- Handled SEO and organic traffic activity for the company website.
- Managed a four-person team as the company's first hire.
07
SIES Executive
ASC Group
March 2018 - April 2018
Noida Area, India
Client servicing and documentation work for DGFT submissions in the SIES department.
- Prepared client documents and supported DGFT submission workflows.
Education that sharpened the execution.
I moved to Canada because I wanted to deepen what I had already been practicing since 2018. The diplomas gave structure to the hands-on learning I had built through jobs, stores, campaigns, and side projects.
York University
Postgraduate - Digital and Content Marketing
September 2025 - May 2026
George Brown College
Postgraduate - Marketing Management, Digital Media
May 2024 - April 2025
Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya
Bachelor of Commerce - Marketing
2015 - 2018
Gwalior Glory High School
Commerce and Maths
2013 - 2015
The Scindia School
High School
2010 - 2013
Certifications
HubSpot Marketing Hub SoftwareCannSell Standard CertificationInstagram Unchained - Latest Instagram Marketing HacksDigital Marketing
Languages
English - full professionalHindi - native or bilingual
What I can plug into.
The stack is marketing-first, but automation-aware: paid media, e-commerce, creative testing, analytics thinking, and enough technical fluency to work with modern AI-first teams.
Performance marketingE-commerce growthMeta adsGoogle AdsTikTok marketingShopify funnelsCreative testingConversion analysisMarketing automationWhatsApp API funnelsAI agent workflowsReact app collaborationCloudflare deploymentData-led growth loops
Current chapter: building what I wish marketing teams had.
I am not applying for coding roles, but these projects show how I think. I use AI agents, web apps, and automation as a way to make growth execution faster, more measurable, and less dependent on manual busywork.
01
Glitch Grow
AI growth and marketing automation
A side project where I am building agents for ads, sales, SEO, UGC, voice, and social workflows so growth teams can move from manual execution to repeatable systems.
Agent architecture, product site, launch assets, server workflows
02
Hoppy
E-commerce automation experiment
A practical commerce project focused on applying automation and AI thinking to the kind of operational problems I first saw while building stores.
Side project, commerce workflow thinking, automation experiments
03
Glitch Executor
AI-first operator lab
The umbrella for my current learning curve: shipping React-based web apps, AI agents, backend flows, and Cloudflare-hosted systems that support marketing and business operations.
React apps, agents, infrastructure, shipped websites
04
COD Confirm
Commerce ops agent
Order confirmation workflow for COD stores with scheduler logic, attempt states, and operational issue triage.
Server review, schema checks, operational findings
Hiring for an AI-first growth operator?
I am looking for performance marketing, digital marketing, e-commerce growth, and marketing automation roles where hands-on execution matters and AI-first thinking is an advantage.